Friday, September 10, 2010


Sony announced its new Bloggie  pocket video camera that allows easy sharing of HD video via social by making it even easier to preserve and upload life’s spontaneous moments.

According to the release, The Bloggie Touch (MHS-TS20 and MHS-TS10) captures full 1920x1080p high definition MP4 video and 12.8-megapixel photos on 8GB or 4GB of embedded memory, respectively, offering approximately four hours of HD movie recording. Its sleek, stylish body sports a three-inch diagonal capacitive touch screen enabling intuitive operation as well as attractive shooting and playback options.

“The new Bloggie Touch addresses the growing need for premium video products with advanced technology in a desirable package at a competitive price point,” said Andy Bubala, director of Sony’s camcorder business. “We started from the ground up to develop a new system of hardware, software and seamless integration with social network services for an easy, intuitive shooting and sharing experience that anyone can enjoy.”

The new Bloggie Touch cameras feature minimal hard keys and a large, vibrant touch screen that automatically adjusts for vertical or horizontal shooting and viewing, enabling customers to shoot video right-handed, left-handed, right-side-up or even upside-down. You can record video, snap photos, or both at the same time, just by pressing two of three simplified buttons on the device. An advanced user interface features intuitive “touch and flick” recording control, search and playback operation, as well as a simple Share-it-Later function to tag the clips and pictures you want to post for easy upload when you are online. Other features include ultra-compact, lightweight cameras slip easily into a pocket or purse so they can record your favorite moments anytime, anywhere. The Bloggie Touch has SteadyShot® image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure and a built-in USB arm for easy charging and uploading to a computer. It even features an HDMI output to enjoy content on your HDTV.

The new cameras are available in silver or black, the MHS-TS20 and MHS-TS10 will be up for sale in October for about $200 and $180 respectively.


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