Friday, June 17, 2011

Nokia builds new custom Ovi Store concept for Orange France and Deutsche Telekom

Nokia has announced its new Ovi Store operator app store concept for France's Orange and Deutsche Telekom which will provide The "store-in-a-store" concept for operators with a familiar branded channel on Ovi Store, and global opportunities to differentiate and build revenues with their own content collections and consumer-convenient operator billing.
According to the release available on the firm website, the new concept is designed to provide operators around the world with new ways to differentiate, distribute and compete whereby Nokia's program will let such enterprises create their own apps and services with tools such as connectors, Ovi App Wizard and a set of application programming interfaces - including free cloud social and location APIs. Additionally, these operators can also utilize marketing, promotional and content spotlight opportunities inside Ovi Store to promote specific apps and content along with easy one-click access to the operator app store from the Ovi Store's mobile home page experience.
"Nokia's new Ovi Store concept creates a unique opportunity for Orange to promote and market specific apps and content that is most relevant to our customer base all while maintaining a familiar consumer experience," said Catherine Le Drogo, Director, Multimedia Mobile Offers for Orange France.

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