Friday, July 9, 2010

SONY ELEVATES THE STANDARD FOR 3D HOME THEATER WITH NEW ES AV RECEIVERS AND BLU-RAY 3D PLAYER

 

Sony has come up with a new wave of today took another step to strengthen its industry leading 3D home product line with new Elevated Standard (ES) AV receivers including the STR-DA5600ES, STRA-DA4600ES, and STR-DA 3600ES and a Blu-ray 3D™ player, the BDP-S1700ES; in its continued effort of driving the innovation of 3D. The new ES components represent the best audio and video quality Sony has to offer. Designed with custom installers in mind, ES models integrate seamlessly with multi-room, third-party control systems.

“By focusing on seamless integration with custom home theater control partners, Sony is working to deliver products that support the custom and specialty retail business like no other manufacturer,” said Brian Siegel, vice president of Sony’s home audio and video business. “Because Sony is involved in every stage of the 3D ecosystem, specialty dealers and installers can rest assured that our AV components leverage that deep expertise to deliver the most technically advanced experience possible.”

Focusing on the needs of custom home theater installers, Sony’s ES line represents an enthusiast-level AV experience featuring some of the company’s most advanced technology. The value of the products is best demonstrated by dealers and integrators qualified to engage an advanced consumer audience. To that end, the company is focusing its distribution strategy to include only specialty AV retailers and custom installers. ES products will no longer be offered for sale online or through telesales.

All of the models support 1080/24p video signals and x.v.Color™ and Deep Color™ video codecs, as well as all advanced audio formats (Dolby® Digital Plus, Dolby® TrueHD, dts® Master HD, dts® ES, Dolby® Digital EX, Dolby® Pro Logic IIx and 8 channel Linear PCM). They also feature audio return channel allowing network content originating from the television to be played through the receiver without additional cables.

Source: www.sony.com

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