Tuesday, November 15, 2011

Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid Vehicles

Toyota Motor Sales, U.S.A., Inc., will debut Prius c next January at the 2012 North American International Auto Show in Detroit. The Prius c is a fuel-efficient hybrid at a more accessible price when it joins the Prius Family of vehicles in the spring of 2012.  This highly anticipated subcompact member of the Prius Family will bring Toyota’s renowned Hybrid Synergy Drive® technology to a new segment of buyers when it joins the third-generation Prius Liftback hybrid vehicle, the versatile new Prius v midsize hybrid vehicle and the Prius Plug-in Hybrid model, which will also debut next spring.  Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Prius c will offer:

  • Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
  • Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
  • A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience

Prius Family Specifications


Prius c Prius Prius v Prius Plug-in
Length (in.) 157.3 176.4 181.7 176.4
Width (in. 66.7    68.7 69.9 68.7
Height (in.)    56.9 58.7 62 58.7
Wheelbase (in.) 100.4 106.3 109.4 106.3
Gasoline Engine 1.5-liter DOHC four-cylinder, 16–valve with VVT-i 1.8-liter DOHC, four cylinder, 16-valve with VVT-i   1.8-liter DOHC, four-cylinder, 16-valve with VVT-i 1.8-liter DOHC, four-cylinder, 16-valve with VVT-i
Emission Certification SULEV SULEV with AT-PZEV SULEV


Source: www.toyota.com

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