Wednesday, October 13, 2010

What is Personal Branding?

Author: Robi

Everybody is using this term 'Personal Branding'. What is it anyway? Why is it necessary for me to have my own Personal Brand? First you have to have an understanding of what Personal Branding is before you can start to use it to your advantage.
Remember this: YOU ARE NOT YOUR BUSINESS. YOU as a person and YOU + your business are two different entities. Your business is not you and you are not your business. Although there is a close relation.
Whether you are marketing yourself or marketing your professional services, a strong personal brand will draw people and opportunities to you like a magnet. Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about. It's about getting your prospects to choose you as the ONLY solution to their problem. It is a dynamic way to introduce yourself to the world. Who you are... what you do... how you think... as opposed to a static website that is devoted to your business or service.
Here are some powerful benefits of creating a strong Personal Brand:
1. Increase your competitive edge
A sense of individuality and "separateness" in the marketplace is something that you want to embrace so that you are able to easily stand between your clients and your competitors.
2. Take your identity to the next level
Your authentic personal identity is expressed best online through a Personal Brand. Your brand evolves from the search for identity and meaning. For many people, it's about using your best talents and gifts in the service of others. Your Personal Brand identifies who you are from a personal perspective as well as from a business perspective. Your brand reflects who you are, your opinions, values, and beliefs. It expresses what you say and what you do and how you do it.
3. Focus your time and talents to achieve maximum leverage
Your Personal Brand plan can become your own personal identity. If done properly, it guides all your actions and communications authentically and consistently.
4. Create top of mind awareness for your business

Consumers do not distinguish products and services. They do distinguish between the person behind the business. The branding process allows you to take control of your identity. You influence the perception that others will have about you and the services you offer. Your brand demonstrates this most effectively.
5. Increase demand for your products, services and expertise by creating a buzz
You can achieve effortless business growth by word-of-mouth using your Personal Brand. Your brand will connect you with the movers and shakers who will send you referrals and give you testimonials. It will get people talking about you to stimulate customer-to-customer selling. Communicating your brand consistently through many channels will start to generate the buzz and create excitement for your products and services.
6. Generate more sales and higher income in less time
Most professionals don't reach their full income potential. A strong personal brand will enable you to effortlessly attract clients and opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice. You will dominate your market and command higher fees - work less and make more!
7. Establish yourself as an expert and become a celebrity in your area of specialty
Make a lasting impression and be super-rewarded for your business. Trust, respect, and admiration will follow when your name and message are embedded repeatedly into the consciousness of your target market. The more you are visible to your target audience, the more you will be perceived as an expert. Your brand will propel you to the top of your marketplace.

About the Author:  Robi is an entrepreneur and social networker. He invest his time and money into things of value for his personal growth and the growth of others. Robi teaches people how to cultivate a passion for something greater than themselves. Take action and connect with Robi now before it's too late!

Blog: E-Mail: Skype: robiv2008

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