Lufthansa’s iPhone application won Smaato Mobile Advertising Award 2010 in San Francisco earlier this month. The application was developed by the Clanmo mobile interactive agency and has landed the award in the branded apps category against competition from a web application from Hugo Boss, and an iPad magazine from BMW.
The decision was reached after careful assessment made by a 20-man international jury which concluded that the award had been granted to Lufthansa especially for the multi-functionality of its iPhone application. This award comes barely after eight months since its launch. The application offers users information on the Lufthansa timetable and the status of arrivals and departures, a webview function that allows travelers to access flight bookings and their Miles & More mileage account, mobile check-in and an overview of their flight reservations and users can store their frequently used connections to facilitate faster access to their personal travel data under “My Flights”.