Lufthansa recently celebrated 100,000 fans in the Facebook social media channel. The number of fans has tremendously grown high in less than a year since its commencement in December last year. Facebook fans still have until today 18 October, 2010, to try their luck for a chance to win one of ten “jackpot” prizes of 100,000 Miles & More award miles or other prizes including Rimowa suitcases or iPod nanos.
The airline’s Facebook page is one of gives opportunities in the growing social media space in which customers can network with the airline, swap information and pick up special offers and promotions. According to the statement posted on the airline’s website, Lufthansa Facebook fans were the first to be informed about the chance to book a seat on the inaugural flights operated by the A380, or to obtain exclusive on-site coverage in Palma about the special A380 flight to Mallorca. In addition, fans could see exclusive, behind-the-scenes photos from a TV commercial shot at Lufthansa Technik’s maintenance hangar in Munich for the German TV entertainment show, “Wetten Dass” - hosted by Thomas Gottschalk.