Wednesday, September 1, 2010

HP Expands ColorLok Paper Program

HP has expanded its ColorLok® paper standard with new benefits for commodity-grade office papers for laser printing and a broad recommendation that customers use ColorLok papers with HP LaserJet printers to ensure quality and reliability.

The ColorLok papers represent a standard for improved printing for both laser and inkjet printers. Recently, in a study conducted by Buyers Laboratory Inc. (BLI) and commissioned by HP concluded that ColorLok quality standard papers can help maximize the life of laser printers; running up to nine times longer compared to tested papers that do not meet the standard.

“HP LaserJet printers, Original HP toner cartridges and great-quality paper work together to deliver the best possible customer experience,” said Ron Coughlin, senior vice president, LaserJet and Enterprise Solutions, Imaging and Printing Group, HP. “ColorLok quality standard paper can add to that experience by helping consistently deliver professional prints and maximize a printer’s longevity, according to the BLI test results.”

Further to this development, HP has released a white paper titled “Laser Printer Performance and Reliability Degrades When Using Low-Quality Cutsheet Papers,” in which they have detailed the trend of poor printing results from low-quality paper and its impact on businesses. The statement further says use of ColorLok paper in laser printers can lead to four times fewer faults and more than four times fewer paper path obstructions that require user intervention, according to the BLI study.(1,2)

“Our research indicated that compared to the abrasive, large-particle filler papers tested in the BLI study that do not meet the ColorLok quality standard, ColorLok papers can help keep laser printers delivering professional print quality nearly three times longer,”(1,3) said Anthony F. Polifrone, managing director, Buyers Laboratory Inc. “When using ColorLok papers, laser printers are more likely to deliver dependable, professional print quality throughout the life of the device.”


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