The first thing before you think to optimize your website is to know your visitors. Before you can properly implement search engine optimization you must start by understanding exactly what sort of viewer you want to attract or are currently attracting to your website.
In order to generate the best possible optimization we need to know what your potential visitors are looking for. If we cannot discover this then there is not much of a reason to optimize a website for search engines.
If you are building a website from scratch then we must do a little more research than website owners who already have an existing website.
For new websites that are not receiving much or any traffic, we have to take a different approach to finding suitable keywords for the site and content.
If you currently have an active website, you should have access to some sort of website statistics.
Website statistics (or web log statistics) can help you find what keywords your visitors are using to find your website, these statistics also help you to see which search engines and websites are sending traffic to your website. As I mentioned earlier we will cover website statistics application a little later on in our lessons.
To do That will
Write those questions now
What is the purpose of my website?
Who are my visitors?
Who are my competitors?
There are only two types of websites, content websites and e- commerce sites.
Content sites generally offer unique content such as tips, articles, forums, news
E-commerce sites are websites that sell a product or service.
No matter what type of website you own the basic approach to search engine optimization is the same
Performing search engine optimization on an e-commerce website is approached slightly different than a content site as there are inherit issues with proper SEO on an e-commerce (store) application.
Because different visitor groups (target audiences) are searching in different ways than other visitor groups we need to know what our target audience (website visitors) is primarily made up of. A business professional may be searching with a different keyword or keyword combination than a home-user would. The website visitors age also plays a factor in determining suitable keywords for your website as a person that is 40+ years old will be searching for something differently (keyword phrases) than a 20-30 year old might be searching for.
Content websites generally have more textual content than e- commerce websites so it is easier to gain organic search referrals for them
with proper search engine optimization e-commerce sites can rank high in the search engines and produce excellent organic search referrals.
As you are beginning to see now what sort of visitors you are attracting, you can also see that this affects what keywords you will be selecting to use on your website.
Many website owners think that they must use the most popular keyword they can find to attract the most visitors, the popularity of a particular search term or phrase only plays a small part in determining proper keywords for your website and content. Of course search term and phrase popularity does play a role in selecting the proper keywords it, it will not play a major role in selecting keywords for a website and site content We must communicate to our target audience the way they can best understand. If you are targeting a broad range of visitor groups then we must choose the best keyword combinations to attract those visitors. Not only does knowing your target audience help with keyword selection and content writing it also helps you to design your site to attract visitors outside of (direct link referrals) the search engine referrals. To Be Continued
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